A founder working through numbers on a large sheet of paper taped to a wall, morning light

Think / Funnel Plan · The accountant

Pick the revenue number. It builds the path to it.

Funnel Plan works backward from a goal you choose — the customers that means, the leads those need, the attention those need, and what it costs. Every figure benchmarked, not invented.

See the math run →Reserve founding access →

You had a goal and no math between you and it.

You knew the number you wanted to hit this year. What you never had was the chain of smaller numbers underneath it — how many visitors become leads, how many leads become customers, what each stage costs, and where yours would leak. Everyone told you to “build a funnel.” Nobody told you what one is, or what yours should look like.

So the goal lived in your head while the work lived in your calendar, and nothing connected them. You posted, you boosted, you hoped — and every marketing decision was a coin flip with a budget attached. When a month went badly you couldn't even say which part went badly. That's not a discipline problem. It's a missing-math problem.

What Funnel Plan actually is

The accountant that turns your strategy into arithmetic.

Intelligence settles the words — who you're for, why they'd choose you. Funnel Plan settles the numbers. You pick a revenue goal; it works out the path backward, stage by stage, with every conversion rate named, sourced, and challengeable. The result isn't a diagram for a pitch deck. It's the working plan the rest of Growyn executes against — and the math is computed, not guessed: the arithmetic is code, and the AI only writes the words around it.

The walkthrough

Watch a wish become a plan.

Four steps from a number in your head to a plan with a Tuesday in it.

Step 1 of 4 · The goal goes in

Pick the number. Give it a deadline.

A revenue target and a timeframe — that's the whole input. Not a forty-field setup, not a workshop, not a consultant's discovery call. The strategy work is already done; Intelligence handed over who you're for and what you charge. Funnel Plan just needs to know where you're trying to get.

Why a deadline matters: “grow the business” has no failure condition, which is why it never fails and never finishes. A number with a date can be missed — and only things that can be missed can be managed.

Funnel Plan — Set the goalListening

What number are we building toward?

Working backward from €20,000…

A number and a deadline. That's the entire input.

Step 2 of 4 · The math runs backward

From the goal down to Tuesday.

€20,000 a month at your average order is 38 customers. At your industry's close rate, that's 520 leads. At a benchmark capture rate, that's 4,200 visitors. Suddenly the year-end number isn't a hope — it's a weekly quota you can look in the eye. Every division in that chain is shown, sourced, and yours to argue with.

Why backward, not forward: forward planning starts from activity — “post three times a week and see” — and hopes the goal shows up. Backward planning starts from the goal, so every later decision — what to post, where to spend — has a number to answer to.

The math — top downComputing

The goal€20,000/ month

÷ €525 average order0customers

÷ 7.3% lead → customer0leads

÷ 12.4% visitor → lead0visitors

Each rate carries its source and an honest range. The arithmetic is computed, not guessed — and now every week has a number to answer to.

From the goal down to Tuesday — the whole chain, visible.

Step 3 of 4 · Challenge every number

Every rate is an assumption. Every assumption is yours to override.

Nothing hides inside the math. Every conversion rate is listed by name with where it came from — your Intelligence research or a published benchmark — and the honest range around it. Think a rate is too rosy? Change it. The entire plan recomputes around your number, and you get three scenarios — conservative, realistic, aggressive — instead of one flattering line.

Why it works this way: a plan you can't argue with is a plan you won't trust — and a single rosy projection is just marketing aimed at yourself. The plan earns its authority by showing its work and conceding when you know better.

Assumptions — every number editableYour call

Visitor → lead conversion

12.4%industry benchmark9.0%your override — “our landing page is unproven”

Visitors needed4,2000

Plan recomputed — all three scenarios updated

Disagree with a rate? Change it. The math keeps up — your number wins.

Step 4 of 4 · The plan unfolds in phases

First prove it. Then scale it. Then compound it.

You can't run every channel on day one — and a plan that pretends you can is a plan written for a marketing department you don't have. So the rollout is sequenced: organic channels first to validate the economics, paid layered onto what proves out, then doubling down on what compounds. And the plan doesn't sit on a shelf: content cadence, capture targets, and ad math all read from whichever phase is live.

Why phases: spending on an unproven funnel is how budgets die. Sequencing means money only follows evidence — each phase has to earn the next one.

The rollout — sequenced, not simultaneousPhased

Phase 1 · Prove itNo paid spend yet

Organic channels first. Validate the economics before money moves.

Phase 2 · Scale itFirst budget

Paid layers in — only on the channels Phase 1 proved.

Phase 3 · Compound itFull machine

Double down on what worked. Defend what compounds.

Content cadence, capture targets, and ad math all read from the active phase. Change the goal — the whole plan recomputes.

You can't run every channel on day one. The plan knows the order.

A founder stepping back from a wall of worked-out figures, calm, coffee in hand

The goal stops living in your head and the work stops living in your calendar — the math finally connects them.

Why it's built this way

Hope is not a number.

Every choice above is the same conviction applied four times: a plan is only useful if it can be wrong out loud. A deadline, so the goal can be missed. Backward math, so effort has a direction. Named assumptions with sources, so disagreement has somewhere to land. Phases, so money follows evidence instead of optimism.

And because the rates are explicit, they're replaceable — the plan is built so that as your real results arrive, they take over from the benchmarks. Week one runs on industry averages. The goal is that month six runs on you.

“Grow the business” is a wish. “520 leads this quarter” is a plan.

“Copy this funnel template”

Your funnel depends on your price, your close rate, your industry. A template is someone else's math with your logo on it. This plan is computed from your strategy.

“Post more and see”

Forward planning budgets effort and hopes for outcomes. Backward planning is the only direction with a deadline in it — the goal decides the activity, not the other way round.

“Trust the projection”

One rosy line is marketing aimed at yourself. You get the conservative, realistic, and aggressive cases — and the range on every rate underneath them.

What you walk away with

A costed, stage-by-stage plan toward your number.

Not a diagram for a pitch deck — a working plan the rest of Growyn executes against. The stages from stranger to customer, shaped to your business. The target each stage must hit, and the weekly cadence those targets imply. The budget each phase justifies, and the return it should produce. Every assumption listed, sourced, and editable — change the goal anytime and watch the whole thing recompute.

Funnel stagesStranger → customer, shaped to you.Computed

Stage targetsThe numbers each stage must hit.Computed

Conversion assumptionsEvery rate, with its source and range.Your call

Three scenariosConservative · realistic · aggressive.Computed

Phased rolloutWhich channels, in which order, and why.Sequenced

Budget mathWhat it costs, and what it returns.Costed

Hands over an open notebook of worked figures beside a laptop, warm desk light

Every number in it can be challenged, and every number you challenge makes it more yours.

Where it sits

It lives in Think — and the whole system runs on its numbers.

Think

Funnel Plan lives here, beside Intelligence.

You are here

Attract

Cadence and channels read from this plan.

Website · Content · Paid Ads

Convert

The stages this plan designed.

Capture · Email & Nurture · Engage · Close

Grow

Real numbers replace the benchmarks.

Analyze · Optimize

What it hands off to

The plan doesn't sit on a shelf either.

Movement 01 · Think

Intelligence

The strategy the plan is built from — audience, pricing, channels, all cited.

→Movement 02 · Attract

Content

Fills the calendar at the cadence the plan sets — every post part of the math.

→Movement 04 · Grow

Analyze

Replaces benchmark assumptions with your real rates as results come in.

→

Asked before trusting

The three questions everyone asks about Funnel Plan.

Can it actually predict my growth?

No — and it doesn’t pretend to. A funnel plan isn’t a prophecy; it’s your assumptions written down, with sources, so reality can correct them. The value isn’t the projection — it’s that when a month misses, you can see exactly which assumption broke, fix that one number, and keep moving. Founders without the math just feel vaguely behind.

Where do the conversion rates come from?

From your Intelligence research and published industry benchmarks — every rate carries its source and an honest range, nothing is invented. If you know better, override it: your number wins, the whole plan recomputes, and the override is remembered. As your real results come in, they’re designed to replace the benchmarks entirely — the plan runs on your reality, not someone’s average.

What if my goal changes mid-quarter?

Change it — that’s the point of a computed plan. Set the new number and everything downstream recomputes in seconds: stage targets, weekly cadence, budgets, all three scenarios. Your overrides survive the recompute, because a decision you made about your own business outranks a benchmark. The plan is a living document, not a laminated one.